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The Future of Channels: All Are 'Special Channels'

Since starting my business, I've sensed that traditional sales scenarios and channels are on the verge of a complete overhaul. Now I'm increasingly certain: channels are transforming, and the key shift is from being mere 'sales pipelines' to 'content pathways' that connect producers directly to consumers' minds. In the future, all channels will undergo 'special channelization,' where content reconstructs scenarios and scenarios drive impulse purchases.