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Articles by 缪金宾
Browse 3 New Distribution articles by 缪金宾.
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If You Only Distribute Products Without Follow-Up Actions, Products Won't Move—What's the Use of High Distribution Rates?
Procter & Gamble once said: 'If you have the best product in the world with the best advertising support, but consumers can't buy it at the point of sale, you won't make the sale!' The importance of terminal distribution is self-evident, but distribution isn't something a company or distributor can just do smoothly. Factors such as the product, the capability of distribution personnel, and terminal resistance determine the outcome. The most critical factor is having the right distribution strategy and tactics. This article outlines 10 basic distribution tactics that every marketer must master to reduce distribution resistance and ensure success.
缪金宾If You Only Distribute Products Without Follow-Up Actions, Products Won't Move—What's the Use of High Distribution Rates?
P&G once said: 'Even if you have the best product with the best advertising support, if consumers can't buy it at the point of sale, you won't make the sale!' The importance of terminal distribution is self-evident, but distribution isn't something a company or distributor can just do smoothly. Factors like the product, the capability of distribution staff, and terminal resistance determine the outcome, but the most critical element is having the right distribution strategy and tactics. The right approach leads to success; with the right strategy, half the work is done, and with the right tactics, distribution will naturally follow.
缪金宾Ten Fast and Effective Terminal Distribution Strategies
The importance of terminal distribution is self-evident, but successful distribution depends on various factors such as product, personnel capability, and terminal resistance. The key lies in correct strategies and tactics. This article outlines ten fundamental distribution tactics that every marketer must master to reduce resistance and ensure smooth distribution.
缪金宾