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Articles by 唐道明
Browse 3 New Distribution articles by 唐道明.
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Channel Intensive Cultivation Strategy for Weak Brands
The term 'intensive cultivation' has become a marketing keyword this year, as companies shift focus from channel competition to terminal competition. For weak brands in the FMCG industry, this strategy involves deep distribution and regional market cultivation to effectively operate and control terminals, thereby winning competitive advantage.
唐道明Thoughts on Enhancing the Corporate Operation Capabilities of Distributors
The sustained high growth of China's retail industry has elevated the overall operational level of distributors, making corporate construction and operational capability enhancement increasingly important. This article discusses the trends, common misconceptions, and a systematic 3+1 framework for distributors to achieve corporate operation, emphasizing strategy planning, execution, organizational support, and PDCA work mechanisms.
唐道明The "Seven Determinations" Break Through the Deadlock of Distributors' New Product Promotion
New product promotion often brings mixed results for distributors, with many failing due to common pitfalls such as lack of attention, action without strategy, and unsystematic execution. The "Seven Determinations" strategy—covering region, business format, outlets, targets, personnel, tactics, and plans—provides a systematic approach to significantly improve the success rate of new product launches.
唐道明