Brand Marketing
Digital Transformation for Traditional Enterprises: Where to Take the First Bite - A Study of COFCO Oils & Fats Marketing's Digital Practice
In the digital economy era, digital transformation has shifted from an option to a necessity for enterprises, especially under the pressure of the COVID-19 pandemic and with the aid of digital technologies. COFCO Oils & Fats Marketing, a leader in the domestic oils and fats industry, has been building its digital capabilities for over a decade, and its journey offers valuable lessons for traditional enterprises.
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