Brand Marketing
Li Dan Endorses Birch Sap: Who Is It Targeting?
From Heilongjiang, birch sap has become a viral sensation, touted as liquid gold, a hangover cure, and even an anti-cancer elixir. Despite its popularity among health-conscious consumers and the middle class, questions about its value for money, high price per bottle, and chaotic market supply suggest it faces a challenging path to surpass coconut water's $1 billion annual sales.
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