Articles by 田静 康治强

How to Achieve Dual Growth in Sales and Buzz on Douyin E-commerce?

Content is the carrier and the 'fundamental base' linking to the shelf scene. As e-commerce shifts from incremental to stock competition, and consumer demands become diversified and personalized, interest-based e-commerce represented by Douyin has become a new growth model for enterprises. Media predict that Douyin e-commerce GMV has exceeded one trillion yuan, making it a key channel for enterprises beyond traditional e-commerce platforms. How to achieve growth under Douyin e-commerce has become a topic of thought for many enterprises. To this end, New Distribution interviewed Wan Gang, founder and general manager of Jiudian Network, who shared insights on leveraging content to drive brand growth.