Brand Marketing
Luosifen 'Flip-Flop': Starting with Haohuanluo?
The explosive popularity of luosifen was unexpected. As a regional delicacy, it rose to the top among street foods like Lanzhou beef noodles and Wuhan hot dry noodles. The first packaged luosifen appeared in 2014, but by 2019, annual output exceeded 6 billion yuan. However, in November, leading brand Haohuanluo was exposed for insect eggs in its product, interrupting its rise. This article explores the challenges facing the luosifen industry, including quality control issues, reliance on OEM factories, and the gap between online hype and real market acceptance.
鲨鱼马特