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Browse 4 New Distribution articles by Aaron.
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In 2026, Companies and Distributors Must First Think About How to 'Survive'
A sobering fact: for many beverage companies and distributors, 2026 is not about whether they can thrive, but how to survive. This is not alarmism but a conclusion based on real market feedback. From January to October 2025, the offline market, the most critical for beverages, saw a -5.6% growth compared to the same period last year, with nine consecutive months of negative growth from February to October.
AaronCoconut Beverage Market on the Verge of Change: The New Wave Pushes the Old
Coconut tree Group and Huanlejia, once dominant players in the coconut beverage market, are now facing growth stagnation. Huanlejia's 2024 annual report shows a 3.53% revenue decline and a 47.06% profit drop, with its flagship coconut juice revenue falling 3.66%. In Q1 2025, the decline widened, with revenue down 18.52% and net profit down 58.27% year-on-year. Meanwhile, new entrants like Qinglan, Chanbao, and KOKO Coconut are gaining momentum with innovative products and strategies.
AaronSoda Water Is Popular Again
Aaron, a buyer for a well-known online retail platform, observed that since last year, many new soda water brands have emerged, with a trend toward natural concepts and zero sugar, fat, and calories, leading to price competition. This summer, Nongfu Spring launched a green bottle purified water at 9.9 yuan per pack, triggering a price war in bottled water, and soda water is now facing similar internal competition.
AaronBig bottles are still trending, but Coca-Cola has set its sights on small bottles again
In recent years, large bottles have been gradually taking over shelves and becoming a mainstream consumption trend. Especially with the overall weak market consumption, large bottles with better value for money have become more favored by consumers, prompting many brands to follow suit and launch large-bottle drinks to seize the market. However, the author noticed that Coca-Cola, as an international beverage giant and industry bellwether, is thinking in the opposite direction, announcing on June 5 the launch of more portable and compact pocket-sized bottles.
Aaron