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Brand Marketing

Best-selling for Nearly Two Decades: What's the Secret Behind Mingren Soda Water's Long-lasting Success?

The National Sugar and Wine Fair, hailed as the industry's weather vane, recently concluded with 6,600 exhibitors and over 300,000 products on display, presenting significant opportunities for beverage companies. In recent years, besides the popular sparkling water and pure tea drinks, health-oriented products like soda water have gained traction. Among them, Mingren Soda Water, the industry leader, has been particularly successful, continuously innovating in channels, products, and systems, extending its quality chain to suppliers and distributors to drive collective improvement across the industry chain. At this year's fair, Mingren Soda Water showcased its new products, including the Rijiajian and Danyang series, to exhibitors and visitors from across the country.

月河
Brand Marketing

Multiple Hit Products Ignite Autumn Sugar Fair, Xiangpiaopiao Becomes Distributors' 'Best Partner'

On October 14, the 109th National Sugar and Wine Fair concluded, showcasing new products, trends, and injecting vitality into the consumer market. Xiangpiaopiao's participation was a resounding success, with its high-quality products earning unanimous praise from visitors and distributors, shining as the 'popularity king' throughout the event.

月河
Brand Marketing

Sales Up 547% Year-on-Year: Annual Hit Product in Lemon Tea Track to Debut at Shenzhen Sugar & Wine Fair

Lan Fong Yuen's frozen lemon tea made a splash at the Autumn Sugar & Wine Fair, igniting opportunities in the ready-to-drink sector. As a dark horse in the lemon tea category, it has become the year's hit product, with sales surging 547% year-on-year in the first half of 2023.

月河