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Articles by 尹太白
Browse 4 New Distribution articles by 尹太白.
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The Functional Beverage Arena: Jianlibao's Bitter Decline, Eastroc's Ambition to Lead
A fierce battle in the functional beverage market is imminent. Mizone, once hailed as a 'dark horse' in the sector, is now struggling to sell. Danone's 2019 results showed another slump in its beverage business led by Mizone, with fourth-quarter sales falling at a double-digit rate due to paused investments. This isn't Mizone's first downturn; sales in China began declining in 2016, and despite new product launches, the strategy hasn't worked. Meanwhile, the market is booming, with retail sales projected to reach 163.528 billion yuan by 2020.
尹太白Can Dongpeng Spread Its Wings and Take the Lead?
Dongpeng Special Drink is accelerating its IPO, aiming to challenge Red Bull's dominance in China's energy drink market. Despite its rapid growth, it faces significant hurdles including brand perception and product diversification.
尹太白Is VV Soy Milk Failing? How Did the Former Prince of the Soy Milk Industry Fall to a Diversified Loser...
This article, originally from Chuang Daily by author Yin Taibai, examines VV Group's 16-year diversification strategy that yielded no profits and nearly bankrupted the company. Once a dominant player in the soy milk market, VV's ventures into dairy, liquor, real estate, and other industries led to its decline, losing its market leadership to competitors like Lulu and failing to regain its former glory.
尹太白Is RIO Done? Losing 200 Million in Half a Year! Distributors Revolt! Why Did the Once Hot RIO Cocktail Suddenly Go Limp?
RIO, once a leading premixed cocktail brand in China, is now facing a crisis with nearly 200 million yuan in losses and widespread distributor complaints. The article analyzes the reasons behind RIO's rapid rise and fall, attributing it to over-marketing, overestimation of the market, and low customer loyalty.
尹太白