AUTHOR ARCHIVE
Articles by TOP君
Browse 2 New Distribution articles by TOP君.
Published articles
2 articles · Page 1 of 1
Only 5% Can Survive: 2017 New Beverage Product Marketing Power Ranking
Looking at this year's new products, we can see several characteristics: their flavors are becoming more and more peculiar, their positioning is becoming more segmented, their naming is becoming more casual, and their packaging is becoming more thoughtful. This article selects the nine most promising new products based on personal preference.
TOP君2016 New Beverage Products: Who Are the Top 11 Breaking Through 400 Competitors?
This summer, over 450 new beverages hit the market. TopMarketing's annual ranking evaluates them on brand name, taste, packaging, and marketing. The top 11 include Tea π, Hong Cha Jun, Ji Huo π, Bao Qu Zhu, and others, with scores reflecting their market potential and promotional strategies.
TOP君