Brand Marketing
Reading with Internet Thinking: You Don't Need to Read 100 Books a Year, Just Try Thematic Reading
After attending a training session for middle and senior managers, where a lecturer from Peking University's XX Positioning Center recommended the book 'Positioning,' the author decided to use thematic reading to learn about the topic. The process involves confirming a theme, collecting a book list, scanning books quickly, identifying key chapters, creating mind maps, and sharing findings. This method is efficient for gaining comprehensive knowledge in a new field.
彭小六