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Articles by 朱玉童
Browse 2 New Distribution articles by 朱玉童.
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Big Brands Are Constantly Being Decried: Will Brands Die Out?
Why are once-big brands being decried, and why is P&G, the inventor of brand management theory, the most criticized? Is the era of brand extinction really coming? This article argues that brands will never die as long as humans exist, and that brand building is even more strategically important in the new era.
朱玉童Eleven Incurable Diseases of Chinese Enterprises!
This article outlines eleven common brand management failures in Chinese companies, using examples like Wuliangye's brand overextension and the short-lived success of products like Shangwutong, to illustrate issues such as lack of brand planning, short-termism, and weak brand support.
朱玉童