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Articles by 周广军
Browse 11 New Distribution articles by 周广军.
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6 Strategies to Break the Off-Season: No More Off-Season!
The off-season is an eternal pain for salespeople. In the off-season, if marketing methods are wrong, even great efforts are futile. Many companies respond by giving time off, training, or launching new products. However, by thoroughly analyzing the specific reasons affecting sales and innovating appropriately, it is possible to truly eliminate the off-season and achieve strong sales. Drawing on years of market experience and observations of excellent companies, this article summarizes practical methods to crack the off-season.
周广军Competitors Are Cutting Prices—How Do We Counterattack?
Facing the impact of low-priced products, most salespeople first feel fear and then ask for policy support. The following practical methods are truly 'essential strategies for home and travel, killing and robbing.' Learn how well-known enterprises kill and hunt down low-priced products. Those who master even one or two techniques will become industry experts, with sales soaring or fame rising. The first kill: terminal sniper kill—1. Terminal buyout method: technical difficulty ★, sign buyout agreements with terminals to prohibit selling competitors' products.
周广军13 Killer Tactics to Obliterate Low-Price Competitors!
Facing the impact of low-price products, most salespeople first feel fear and then demand policy support. Here, I share my 15 years of practical strategies, tactics, and maneuvers for hunting down low-price competitors, divided into three parts. These methods are truly 'essential for home travel and deadly for rivals,' and mastering even one can make you an industry expert, boosting performance or earning you fame.
周广军How to Kill Low-Priced Products? Tactical Combat, Every Move Effective!
Facing the impact of low-priced products, most salespeople first feel fear and then ask for policy support. Below, I share my 15 years of practical strategies, tactics, and maneuvers for hunting down low-priced products in three parts. These methods are truly 'essential for home travel and murderous deeds,' hoping you learn how famous enterprises kill and hunt low-priced products. Those who master even one move will become industry experts, with soaring performance or great fame.
周广军13 Killer Tactics to Obliterate Low-Price Competitors!
Facing the impact of low-price products, most salespeople first feel fear and then demand policy support. Here, I share my 15 years of practical strategies, tactics, and techniques for hunting down low-price competitors, divided into three parts. These methods are truly 'essential for home travel and deadly business,' and mastering even one or two can make you an industry expert, boosting performance or earning you fame.
周广军A Collection of Persuasive Scripts for New Product Distribution at Retail Outlets
This article provides a comprehensive set of persuasive dialogues for sales representatives to use when convincing retailers to stock new products. It addresses common objections such as product quality, shelf space, and profit concerns, offering practical responses to facilitate successful product distribution.
周广军KA Store Practical Operations Training Manual (III)
This article provides practical guidance on operations after entering KA stores, covering product selection, display techniques, promotion planning, promotion staff management, financial control, and relationship maintenance, with the goal of improving sales and profitability in key accounts.
周广军KA Store Practical Operations Training Manual (II)
This article provides a practical training manual for dealing with Key Accounts (KA) in the FMCG industry, covering contract negotiation, comparison of major KA chains, operational models, cost categories, and negotiation techniques.
周广军How to Defeat Low-Priced Products? (Tactical Combat Guide)
Facing the impact of low-priced products, most salespeople first feel fear and then ask for policy support. The author shares 15 years of practical strategies, tactics, and methods to hunt down low-priced products, presented in three parts. These methods are described as essential for survival and success in the market.
周广军KA Store Practical Operation Training Manual (Part 1)
Since international hypermarkets entered China in the mid-1990s, the KA channel has become one of the main sales channels in the FMCG industry, accounting for 25-50% of market share. However, many companies, both well-known and ordinary, face numerous problems in store operations, often feeling that 'doing stores is suicide, not doing stores is waiting to die.' This manual explains the basic concepts, classifications, and professional terminology of KA stores to help newcomers become proficient.
周广军Old Trees Sprout New Branches: 9 Secrets to Long-Lasting Best-Selling Products!
Philip Kotler, the pioneer of marketing, introduced the product life cycle concept, but said little about how products can stay evergreen and sell well for decades. Why has Coca-Cola sold well for a century with one formula, breaking the product life cycle curse? Why did JDB (Wanglaoji) turn from slow-moving to best-selling with the slogan 'Afraid of getting heaty? Drink Wanglaoji'? This article reveals the secrets to keeping old products selling well.
周广军