Industry Trends
Yili and Mengniu Hold Sway in Dairy Market, Can Fonterra's Fresh Milk Entry Break the Local Landscape?
The dairy market landscape is largely settled, and both foreign and domestic brands face significant challenges in making headway in the fresh milk segment. Historically, China's fresh milk market has been dominated by domestic players, with foreign companies unable to establish a presence due to factors such as milk sources, cold chain, logistics, and distribution channels. However, this status quo may be shifting. On April 15, New Zealand's Fonterra launched its first Anchor-branded fresh milk (pasteurized) product in China, initially in Tetra Brik packaging, targeting markets in East and South China.
王言