Articles by 湾区陈浩南

Why Can't Chinese Companies Create Long-Lived Carbonated Soft Drink Brands?

This article explores why Chinese carbonated soft drink brands have failed to endure, examining the cases of Tianfu Cola, Future Cola, and Nongfu Spring's attempts. It argues that factors such as trusting foreign capital, brand positioning mistakes, and changing consumer preferences have contributed to their decline, questioning whether it is even necessary for Chinese companies to create such brands.