E-commerce & Instant Retail
Struggling Fresh Food E-commerce: How to Survive?
Amid repeated COVID-19 outbreaks in spring 2022, fresh food e-commerce platforms have seen a surge in demand, with 'epidemic prevention meal packages' and pre-made dishes becoming key strategies. Despite this, the industry faces severe losses and high operational costs, prompting platforms like Dingdong Maicai and Miss Fresh to explore new models such as B2B channels and offline expansion.
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