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Articles by 冯羽
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Dayao Soda Losing to Southerners?
Dayao, a carbonated beverage brand from Inner Mongolia, has achieved over 3 billion yuan in sales by focusing on the restaurant channel, but now faces challenges as the carbonated drink market declines and it struggles to penetrate southern China and modern retail channels.
冯羽Low-Temperature Yogurt 'Kicks Over' New Tea Drinks
This summer, which 'assassin' has hurt you again? If ice cream assassins dominated convenience store freezers last summer, this year yogurt has undoubtedly become a 'price bandit,' emptying young people's wallets in minutes. On supermarket shelves, low-temperature yogurt with no additives and simple ingredient lists commands higher prices than eight-cup fruit yogurt, with single cups often priced above 5 yuan; in commercial street shops, freshly made yogurt with added hyaluronic acid and anthocyanins can cost 30-40 yuan per cup. Why can new-style yogurt sell so expensively? As new tea drinks become increasingly competitive and brands cut prices, will low-temperature yogurt follow the same path?
冯羽