Consumer & Categories
The Rise and Fall of Yili and Mengniu: Where Is the Future of China's Dairy Industry?
After the 2008 melamine scandal, China's dairy industry has recovered and flourished over the past decade, with milk becoming a staple food. This article reviews the industry's 20-year development, the rivalry between Yili and Mengniu, and outlines future trends including product innovation, channel diversification, and growth in low-temperature milk and rural markets.
蒙奇