Brand Marketing
Senior Data Marketing Expert Wang Zeyun: What User Personas Teach Us
The following is a transcript of a presentation by renowned data marketing expert, best-selling author, and Ogilvy Group Data Marketing Director Wang Zeyun at the FDIC 2018 China FMCG Digital Innovation Conference, edited by New Distribution. She discusses why ineffective marketing occurs, which consumer data is most useful for improving marketing efficiency, and how to find target users.
王泽蕴