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Articles by 蒋政
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Mengniu Officially Bids Farewell to Junlebao: Can Both Sides Achieve a Win-Win?
Mengniu Dairy has completed the sale of its 51% stake in Junlebao, ending their nine-year partnership. The deal, valued at over 4 billion yuan, is seen as a financial success for Mengniu but raises questions about its impact on Mengniu's 100-billion-yuan revenue goal and Junlebao's future growth.
蒋政Red Bull Questioned on Product Functionality Amid Escalating Functional Drink Battle
As the trademark licensing issue remains unresolved, China Red Bull, a leading functional beverage company, faces external scrutiny over its product's functionality. A customs classification decision suggests the drink lacks typical functional beverage characteristics, while the market sees intensifying competition from domestic and international brands.
蒋政