Brand Marketing
Zhang Yipeng of Kuaishou E-commerce: The Trillion-Yuan Blue Ocean Market for Consumer Brands
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 23, 2021, Zhang Yipeng, General Manager of Kuaishou E-commerce's SKA Brand Operations Center, delivered a keynote speech titled 'The Trillion-Yuan Blue Ocean Market for Consumer Brands.' Drawing on his extensive experience in the FMCG industry, he discussed how new channels like Kuaishou E-commerce offer opportunities for brand growth and category restructuring.
张一鹏