Capital, Earnings & M&A
The Upgrade of Instant Noodles: 2-Yuan Ones Are Out, 5-Yuan Ones Are In, 30-Yuan Ones Are on the Way
Braised beef and pickled cabbage flavors are a thing of the past, as premium instant noodles become consumers' new favorite. Even Uni-President Chairman Lo Chih-hsien didn't expect his remark about gradually exiting the instant noodle market to be simplified and go viral, but the real story is that the industry is shifting towards higher-priced, higher-quality products.
杨松 赵隽杨