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Articles by 王晓萱
Browse 3 New Distribution articles by 王晓萱.
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The "Prepared Dish" War Among Internet Giants
Prepared dishes are not the "antidote" for fresh food e-commerce to fully recover. From various internet grocery shopping models competing for the vegetable market, major companies are now shifting their focus to "prepared dishes" on the dining table. Recently, JD.com released a new "prepared dish plan," Meituan launched a prepared dish section, and Dingdong Maicai elevated prepared dishes to a first-level department. However, making prepared dishes the second growth curve for fresh food e-commerce is not easy.
王晓萱The Wave of Price Hikes in Consumer Goods: Can You Weather It?
In 2022, a wave of price increases is sweeping across consumer goods, affecting everything from dairy and beverages to snacks and home appliances. Brands cite rising costs of raw materials, labor, and transportation as the primary drivers, leaving both companies and consumers grappling with the impact.
王晓萱The Mastermind Behind Li Ziqi's Brand Reveals the 'Hit Product' Methodology for IP Consumer Goods
Personal IP-derived consumer products are not exclusive to Disney. In the food sector, many influencers have explored the 'personal IP + brand' model, but few succeed. Li Ziqi, despite recent controversy, stands out as a pioneer in high-quality personal food brands, with her team's underlying logic for building a phenomenal IP and brand.
王晓萱