Brand Marketing
P&G: Why Are Huge Ad Spendings Not Translating into Sales Growth?
As early as August 2016, P&G announced it would reduce its targeted advertising on Facebook due to poor results. Recently, it has pushed for transparency in digital marketing, suspecting that ad effectiveness is compromised by fraudulent practices in channels and media. According to P&G's 2016 financial report, the company spent $7.2 billion on advertising last year, yet this massive investment did not lead to rapid brand sales growth. What are the underlying reasons?
皮特先生