AUTHOR ARCHIVE
Articles by 李东阳
Browse 6 New Distribution articles by 李东阳.
Published articles
6 articles · Page 1 of 1
Japanese Drink Lurking in China for 22 Years Begins to Worry
Yakult, a Japanese probiotic drink often mistaken for a domestic Chinese brand, is facing declining sales and factory closures in China. Despite its historical success, the company struggles with changing consumer perceptions and increased competition in the lactic acid bacteria beverage market.
李东阳The Million-Yuan Scalpers Are Destroying Sam's Club and Pangdonglai
To gauge the strength of a consumer sector, look at the scalpers trailing behind it. Change is evident: this year, electronics led by the iPhone have been abandoned by scalpers, but the business hasn't disappeared—instead, it's shifted to supermarkets like Sam's Club and Pangdonglai, where a bigger business is emerging. Days ago, Pangdonglai announced that starting December 7, it would limit purchases of certain items in its Xuchang and Xinxiang stores and require membership at checkout, a move to counter rampant scalping and daigou.
李东阳Young People Earning 20,000 Yuan a Month Can No Longer Afford Instant Noodles
The world's absurdity often reaches incomprehensible levels overnight. When coffee, once a symbol of lifestyle, has fallen to 9.9 yuan a cup, instant noodles, long seen as cheap food, are becoming unaffordable for young people. The topic of instant noodle price hikes has been circulating for a while, but I only recently felt it firsthand: one night after working late and caught in a rainstorm, I bought a cup of instant noodles, a braised egg, and a ham sausage at the 7-Eleven downstairs for a total of 14.5 yuan.
李东阳Marketing Is Getting Harder—How Should Brands Find a New Way Out?
If you work in marketing, you've likely felt it: since the start of this year, affected by the trade war and market downturn, the internet advertising market has shown signs of fatigue. According to CTR's '2019 First Half China Advertising Market Review,' the overall Chinese advertising market declined by 8.8% in the first half of this year, with internet advertising revenue down 4.3%, making internet brands cautious about ad spending. Facing a new advertising winter, where should brand marketing go?
李东阳From 60,000 Yuan to 1.9 Billion in Annual Sales, Ranking Fifth Globally, Viewed by P&G as a True Rival, Yet Unknown to the Hurun Rich List!
Zhuang Qichuan transformed a chemical plant started with 60,000 yuan into a leading domestic detergent company with 1.9 billion in annual sales, ranking fifth globally. His company, Nice Group, is considered by P&G as its biggest rival in China, but he remains so low-key that the Hurun Rich List lists him as a 'hidden rich'.
李东阳From 400,000 to 8.5 Billion: You've Tasted Its Flavor, but Never Heard Its Legendary Story
Author: Li Dongyang Source: Chief Marketing Officer (ID: cmo1967) Original Internet Marketing First Media! Introduction: From beginning to end, a kingdom is not built in a day. From obscurity to household name, from bad timing to standing alone, from 400,000 to 8.5 billion. Strong Group owns multiple sub-brands including Crystal Love, cici, Good Times, and Youlemei. It is not only the largest producer and seller of instant seaweed and milk tea in China, but also the world's largest professional producer and seller of jelly pudding. Since its founding in 1993, Strong has written a legend in China's food industry over 23 years.
李东阳