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Articles by 钱睿荪
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How Did Perrier Become Popular?
Perrier's green tear-shaped glass bottles are now ubiquitous in China, from Starbucks coolers to convenience store shelves. According to Euromonitor, retail sales of carbonated bottled water in China reached 25 million yuan in 2015, a 65% year-on-year increase and 18 times the 2010 figure, driven by health-conscious consumers and the rise of e-commerce.
钱睿荪Asahi Breweries Wants to Talk with Tsingtao Brewery: Can They Deepen Cooperation?
Asahi Breweries Group President Akiyoshi Koji said the company will review its investments in China, including its minority stake in Tsingtao Brewery, due to dissatisfaction with the current investment relationship. In 2016, Asahi became the most active buyer after the Anheuser-Busch InBev and SABMiller merger, acquiring several European beer brands for nearly 10 billion euros.
钱睿荪10 Trends to Watch in the Global Consumer Market in 2017
Redefining the senior market and cultivating the next generation of consumers: the complex and volatile global economic environment is posing more challenges to brands and retailers. In 2017, the consumer goods and retail industries will continue to face challenges—technological innovation, diverse consumer demands, and a complex and volatile global economic environment. Market research firm Euromonitor International recently published its white paper "Top 10 Global Consumer Trends 2017," offering ten predictions for the global consumer market in the coming year.
钱睿荪After the Boom and Bust, What's Next for Pre-mixed Cocktails?
After explosive growth, pre-mixed cocktails saw a sharp decline in 2015, but for the category as a whole, this may be an opportunity to break down and rebuild. The market appears to have hit a bottleneck.
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