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Articles by 杨叶护
Browse 4 New Distribution articles by 杨叶护.
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Jiangxiaobai's Entry into Sichuan: An Alternative Approach to Deep Distribution
Despite the adage 'Don't enter Sichuan in the west, don't enter Anhui in the east,' Jiangxiaobai created an industry legend in Sichuan. Many attribute this to its marketing communications, but its traditional marketing prowess, especially in channel distribution and promotion, is equally strong. Even if your IP is hugely popular, if your product cannot reach consumers through channels, everything is zero. Therefore, before Jiangxiaobai's IP, content, and self-media marketing took off, its marketing team worked with platform partners to adopt a combined online-offline human-wave tactic to deeply cultivate channels. This article details Jiangxiaobai's deep distribution model using the Chengdu campaign as an example.
杨叶护Yang Yehu, Co-founder of Jiangxiaobai, Reveals for the First Time Why He Left Jiangxiaobai to Earn an Annual Salary of 2 Million!
Yang Yehu, co-founder of Jiangxiaobai, shares his journey from a monthly salary of 2,500 yuan to an annual income of over 2 million yuan in just 215 days, and explains the importance of personal branding and strategic marketing in the FMCG industry.
杨叶护Small Wine Practical Case: Team Management + Price System + Distribution Operations + Model Store Creation~
At the autumn sugar and wine fair, small wine products continue to shine. The trend of product upgrades is significant, and promotional methods are becoming more diverse. However, market operations pose a greater challenge, and many new distributors feel overwhelmed. Here, the author summarizes the steps of market operations through practical cases in the small wine market. 1. Conditions for successful regional market operation of small wine: 1. Packaging, quality, and taste are prerequisites for success. 2. A reasonable price system. 3. A strong execution team...
杨叶护How Do New Small-Bottle Liquor Brands Operate in the Market?
This article outlines strategies for new small-bottle liquor brands to enter and succeed in regional markets, focusing on market selection, distributor choice, market breakthrough, extension, channel development, core store creation, and terminal maintenance, using Hunan as a key example.
杨叶护