Brand Marketing
Geming: Whose Revolution Is It, Anyway?
At an alumni reunion, a case from a colleague's company sparked discussion. Uni-President's instant noodle division launched a new product called "Geming" in mid-to-late 2014, but it has since vanished from store shelves. Despite initial success and a design award, the product was criticized as pseudo-innovation, relying on "Internet thinking" rather than genuine product improvements.
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