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Articles by Jack
Browse 3 New Distribution articles by Jack.
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Process Control in FMCG Enterprises Is Turning Salespeople into Tools
Salespeople complain that logging into systems, taking photos, clocking in, and following procedures leave them less time to sell. Sales operations departments counter that without process data, they cannot verify performance or mitigate risks. This article explores whether typical process-control thinking should be abandoned in digital channel management and how to balance result orientation with process control.
JackAfter Deep Distribution Loses Control, Channel Digitalization Cannot Follow the Old Path!
With the rapid rise of new retail formats such as snack discount stores, instant retail, and transformed supermarkets, there is a common feeling that the deep distribution model is losing control. What is out of control is not just the tactics themselves, but the underlying structure of 'brand-led, distributor-coordinated, terminal-passive execution.' Today, brands, distributors, and terminal stores are all undergoing new role changes. Where is channel digitalization heading, and how should it proceed?
JackRed Bull's 'Dark Web'
On February 20, 2019, the 10 billionth can of Red Bull rolled off the production line at Red Bull's Beijing production base, marking a high point for every Red Bull employee. Despite trademark disputes and competition from domestic functional beverage brands, Red Bull achieved growth in 2018, returning to 20 billion yuan in revenue, according to insiders.
Jack