E-commerce & Instant Retail
Intensifying Competition in Shelf E-commerce: Who Is the 'Pull' and Who Is the 'Push'?
In the future, Douyin e-commerce will become a very important online supplementary channel in the omni-channel system. In 2022, Douyin embraced its first year of full-scenario interest e-commerce, transitioning from a content field to a shelf field, and from a short-video entertainment platform to an e-commerce platform integrating short videos, live streaming, and shopping. This transformation is crucial for Douyin and offers merchants a closed-loop business environment, raising the bar for platform screening mechanisms and merchant entry thresholds.
田静 勾勾