Brand Marketing
Brand Aging, Single Channel, High Costs: How Can Sanquan Save Itself?
As a leading enterprise in China's frozen food industry, Sanquan Food Co., Ltd. (hereinafter referred to as "Sanquan Food") has still failed to avoid the embarrassment of mismatched revenue and net profit, as well as a long-term low net profit margin. The company's net profit margin has continued to decline in recent years, and despite growth in 2017 and Q1 2018, it has not yet recovered to 2012 levels.
易翠爽