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Starbucks, Oatly, and Like Enter the Fray: How Lucrative Is the High-Protein Trend?
Starbucks' high-protein latte PRO has gone viral, with consumers clamoring for the same 6.0 high-protein milk; Greek yogurt leader Oatly has launched an ultrafiltered 6.0 high-protein fresh milk targeting children's dairy drinks, setting a new industry benchmark; "lululemon of beverages" Like's chocolate protein drink has achieved impressive trial sales in some channels; Yili has introduced Puritime transparent protein water, officially entering the high-protein water segment. Currently, freshly brewed coffee, dairy companies, and sports drink brands are accelerating their entry, collectively stirring up the market craze around the "high-protein" concept.
剁椒团队From Online Grocery Shopping to Offline Queues: Xiaoxiang Supermarket Takes Ningbo by Storm
On an April weekend, a long queue formed at B1 of Longhu Tianjie in Ningbo's Yinzhou District, where Xiaoxiang Supermarket, Meituan's instant retail brand, opened its second physical store. The store attracted young parents, retirees, and social media influencers with its local flavors, private-label products, and experiential services, boosting mall traffic by 220% year-on-year. This move highlights the brand's strategic shift from online-only to offline, aiming to enhance brand loyalty and expand its customer base.
剁椒团队Who Killed the Bread Stock Leader? A Strangulation Launched by Sam's Club, 7-Eleven, and Three Squirrels
Toly Bread, once the dominant player in supermarket bread aisles, is now facing its darkest hour, with Q1 2025 revenue plunging 14.2% and net profit down 27.07%. The decline reflects a broader industry shift from scale-driven production to precision operations, as convenience stores, fresh-baked rivals, and private labels from retailers like Sam's Club and snack giants like Three Squirrels erode its market.
剁椒团队Coconut Water Caught in a 9.9 Yuan Price Storm, 'Fake' Ingredient Lists Are the Norm?
Since 2020, coconut water has become increasingly popular, with sales rising year by year. However, in the past year, there have been growing doubts about 'real vs. fake coconut water' and food safety. For example, last year, professional anti-counterfeiting activist Song Ge Da Hu purchased large quantities of Bestore's 100% coconut water, seemingly preparing for a crackdown, but many people found it unavailable in stores and online. Bestore stated that the 'NFC 100% Coconut Water' product was only sold in its offline stores, and Song Ge said he bought it simply because he liked it.
剁椒团队