Capital, Earnings & M&A
Chinese Soft Drinks Once Shelved by Foreign Acquirers Return with Nostalgia
Asia Soda, a 70-year-old Chinese beverage brand, has re-entered the market with a new energy drink, Asia Xiongfeng, joining a wave of nostalgic comebacks by domestic soda brands like Beijing's Arctic Ocean and Chongqing's Tianfu Cola. These brands, once acquired and shelved by foreign companies, are leveraging nostalgia and health trends to regain market share, but face challenges in attracting younger consumers.
吴怡