Brand Marketing
How Does Digitalization Improve Marketing Efficiency for FMCG Brands?
At the 2020 (3rd) China FMCG Conference hosted by New Distribution, Zheng Yunfan, founder of Huihe Technology, shared insights on digital infrastructure in the FMCG retail industry. He emphasized transforming transaction, logistics, and marketing methods, and introduced the E店佳 platform to connect brands with traditional stores, enabling direct communication, efficient execution, and real-time settlement.
郑云帆