Articles by 易云龙

If the Marketing Department Fails to Do These Four Things Well in Activities, Don't Blame the Sales Department for Constant Criticism

As the leading department for corporate activities, the marketing department bears an unshirkable responsibility. However, when problems arise, the marketing department is often the first to be blamed. A marketing department that fails to perform well in activities cannot be simply dismissed as not trying hard enough; the most important reason may be that it hasn't recognized its own mispositioning, which can have immeasurable consequences for corporate activities. 1. Research: Know yourself and your enemy, and you will be confident. Research to obtain first-hand market information is a daily task for the marketing department, but...