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Articles by 王飞飞
Browse 3 New Distribution articles by 王飞飞.
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How Does Yili Sell 60 Billion a Year? The "1+1 Model Store" Terminal Display Method—Learn It and Profit!
For years, Yili's steady growth in main business revenue has been driven by channel sinking and deepening. In 2006, Yili completed its "Network Weaving Plan," establishing a nationwide strategic layout that spans north-south and radiates east-west, achieving integrated production, sales, and marketing operations, becoming the first dairy company truly capable of covering the national market. In 2007, as the only dairy enterprise, Yili was recommended by the Ministry of Commerce to join the "Ten Thousand Villages and Thousand Towns Market Project." The implementation of these two major strategies—"one vertical, one deep"—solidified Yili's sales channels and laid the foundation for vibrant terminal displays. Currently, Yili uses terminal interception as a key carrier to effectively convey brand spirit and product information to consumers, enhancing interaction with terminal consumers to boost brand awareness, favorability, and affinity.
王飞飞Uncovering the Four Major Culprits Behind Distributors' Inventory Overload: How Many Have Hit You?
In the early years of the Ming Dynasty, Zhu Sheng's strategy of 'building high walls, storing abundant grain, and delaying kingship' laid the foundation for 276 years of Zhu rule. 'Storing abundant grain' meant expanding war reserves, essentially inventory, a strategy still adopted by the food industry at the beginning of this century. However, in recent years, inventory has suddenly become a headache for distributors, especially since last year, as product backlog has become an unavoidable reality in the industry. Whether small or medium-sized distributors or those with assets over 100 million yuan, inventory pressure has left many gasping for air.
王飞飞Three Steps and Nine Questions: Helping Distributors Hire Top Salespeople
For many distributors, hiring a good salesperson is harder than finding a good product, since products rely on people to sell. High turnover among distributor sales staff is a reality. While many factors contribute to turnover, the recruitment stage is often the starting point for unreasonable attrition. This article uses sales ability as the standard, based on the formula "sales ability = sales skills + work attitude + desire and motivation," to provide a practical recruitment plan.
王飞飞