Brand Marketing
Traffic = Sales? How Long Can the 'Halo' of Internet Celebrities Cross-Border into Food Last?
Internet celebrities and stars may win cheers from fans online, but when they cross over into the food industry, they find it difficult to convert their traffic into product sales. A recent investigation by Beijing Business Today reveals that while initial sales may surge, most products see mediocre sales over time, with issues such as reliance on OEM production and quality control challenges.
白杨 张君花