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Articles by 刘传飞
Browse 5 New Distribution articles by 刘传飞.
Published articles
5 articles · Page 1 of 1
Uncovering the Truth About Secondary Distributors
Many manufacturers and primary distributors view secondary distributors as troublemakers who disrupt pricing and promotions, but this article argues that these perceptions stem from misunderstanding. Secondary distributors operate as independent entities with their own profit-driven logic, and their seemingly erratic behaviors—such as price cutting and information gathering—are rational strategies for survival in a competitive market.
刘传飞Unveiling the Secondary Distributor
Many manufacturers and primary distributors find secondary distributors troublesome, often criticizing them for buying high and selling low, anticipating promotions, and causing market disruptions. This article aims to demystify the secondary distributor's role, explaining their independent operational logic, pricing strategies, and the need for manufacturers to understand and adapt to their unique market dynamics.
刘传飞Beverages as Gifts: It's Not About Store Penetration, It's About Winning Hearts!
In the future, gift-giving consumption will become a significant strategic opportunity for beverage products, and the era of leveraging gift-giving consumption to drive the market and establish market position is quietly arriving. Under the new competitive landscape, beverage brands will encounter new development opportunities. Facing these opportunities, whether enterprises can seize the chance to build their brands and establish brand discourse power becomes the primary consideration.
刘传飞Two Fatal Misconceptions in Distributor Expansion
Managing a wholesale department well does not necessarily mean one can manage a large company, and successful product sales do not equate to successful brand operation. Many distributors fail because they mistake limited sales success for management capability and sales achievements for brand-building ability, leading to strategic errors in management and brand development.
刘传飞Winning Over Channels with Psychology: 10 Tactics to Understand Channel Minds
This article discusses the complex psychology of channel customers in FMCG distribution, offering ten tactics to handle their behaviors and objections, such as seeking discounts, finding faults, and fearing competitors, to improve sales and relationships.
刘传飞