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The Rising Post-95s Market Is Ruthlessly Punishing Brands That Don't Understand 'Playful, Edgy, and Irreverent'
Why don't today's post-95s like using brands their mothers use? How does online 'pick-up artistry' teach nerds to efficiently attract women? How did the new fitness religion of 'self-discipline gives me freedom' become popular? This article explores these questions, arguing that the post-95s are a distinct group shaped by social media, who use labels to navigate social interactions, and that brands must adapt by offering products that serve as social labels and embrace a playful, edgy, and irreverent attitude.
舍予兄The Rising Post-95s Market Is Punishing Brands That Don't Get 'Playful, Edgy, and Irreverent'
This generation of young people was born into the spotlight. Seniors, you're not wrong—you're just too old. As age anxiety grips everyone, brands that fail to adapt to the post-95s' label-driven social media habits are being left behind. Products must embody 'playful, edgy, and irreverent' qualities to thrive in this new market.
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