Brand Marketing
Must-Read for Marketers: Shi Yuzhu's Personally Written Brain Platinum (Nao Bai Jin) Marketing Plan: Detailed, Thorough, and Practical
This marketing plan is simple, clear, and straightforward, offering valuable insights for anyone in marketing. It outlines the basic strategy of using 'ambush' tactics to build consumer trust in product efficacy, and details the marketing methods, market launch steps, and foundational work including public relations, training, market research, channel strategy, and terminal management.
史玉柱