Capital, Earnings & M&A
County Towns: The Jerusalem of the 10,000-Store Model
In 2023, despite the volatile investment landscape, PE/VC firms have found a common theme in the consumer sector: only companies with 'large models' or '10,000 stores' can secure funding. Several chain brands have set their sights on surpassing 10,000 physical stores, and with limited consumption power in first- and second-tier cities, they are turning to China's vast county towns for growth.
王枻坤