Brand Marketing
The Warming Instant Noodle Market
Instant noodle companies have launched multiple new products, including three viral products and Master Kong's 'Tomato King' at 5 yuan. Does this indicate a market recovery? Latest data shows that after three years of decline, China's instant noodle market sales began to rebound in 2018, with 2019 expected to return to previous peak levels. Industry insiders believe the market is warming, but most caution that the recovery is temporary, as health concerns and shrinking consumption scenarios will drive consumers toward healthier, faster options.
振兴 王晓 君花