Brand Marketing
Snack Discount Stores for Snack Brands: Revolution or Lifeline?
Sugar, calories, spicy... snacks always evoke the most direct desires in people's hearts. Driven by desire, snacks have become a very good business. Many people marvel at the development of the leisure snack industry. According to the '2022 China Leisure Snack Industry Report' released by Mob Research Institute, the leisure snack industry exceeded 1.5 trillion yuan in 2022, with a compound annual growth rate of over 11% as market penetration increases. There are many players in the leisure snack industry, but few stand out. Over 40 years of development, those well-known snack brands have risen in their best eras, achieving from 0 to 1, but none have grown into true industry giants. Euromonitor data shows that the top three leisure snack players barely exceed 15% market share.
陆志峰