AUTHOR ARCHIVE
Articles by 寻空
Browse 2 New Distribution articles by 寻空.
Published articles
2 articles · Page 1 of 1
E-commerce: Time to Return to the Shelf
The 'golden age' of live-streaming e-commerce seems to be fading. Once a magnet for consumers with its novel format and interactivity, the industry's top streamers like Li Jiaqi, Xiao Yangge, and Dong Yuhui turned their live rooms into shopping extravaganzas. However, this year, live-streaming e-commerce has lost its former luster, with no memorable new streamers emerging as in previous years. Recent incidents, such as Macau Coco姐's failed sales of cordyceps underwear and Tingquan Jianbao's recurring product issues, highlight the industry's growing lack of inspiring newcomers.
寻空A Livestream Room Is a Shelf, and a Shelf Is a Livestream Room
In the article 'Understanding Interest E-commerce vs. Shelf E-commerce in One Article', I argued that the future trend of e-commerce is the integration of interest-based and shelf-based e-commerce. This integration is already happening as platforms and brands merge the two models, with livestream rooms functioning as brand shelves and brand shelves incorporating livestreams.
寻空