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Articles by 张帆
Browse 6 New Distribution articles by 张帆.
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Five Questions Distributors Must Consider Before Joining Vending Machine Business!
Yang Xuanyu, general manager of Liaoning Dandong Xuanyu Trading Co., Ltd., is busy not only because his liquor products are in peak season, but also due to new retail business expansion. After signing a cooperation agreement with Youpai Technology (Tianjin) Co., Ltd., he began finding suitable locations for over 30 vending machines in Dandong. In 2018, vending machines may bring him unexpected profits.
张帆Your B2B Might Be Wrong: E-commerce Disintermediation Is a Myth!
What is internet disintermediation? Between manufacturers and consumers, distributors are intermediaries. The internet threatens to eliminate intermediary roles that provide low-value-added services, with distributors being the first to go. Removing intermediaries could significantly reduce channel costs and thus lower product prices. It sounds perfectly reasonable, but...
张帆Dry Goods | Your B2B Might Really Be Wrong!
This article discusses common pitfalls in B2B business models, emphasizing the importance of integrating human relationships and channel innovation over pure internet disruption. It presents a case study of a low-end manufacturer transforming into a new channel company through user-chain analysis and collaborative partnerships.
张帆Increase Channels, Adjust Structure, Grab Displays, Boost Sales: 4 Inventory Clearance Strategies Worth Learning!
Against the backdrop of slow FMCG growth and weak sales, clearing inventory has become a major issue for many companies and distributors. A survey of over 500 distributors by Food Board found that 22.1% chose to negotiate reduced purchases with manufacturers, while 50.1% sought promotional support from manufacturers for terminal promotions. The article recommends four strategies: adjusting product structure, expanding channels, grabbing display space, and boosting sales, along with long-term measures like managing seasonal inventory.
张帆How Can Distributors Win the Battle for New Products?
New products generally carry high risks and costs, and their promotion and sales are more challenging compared to established products. However, distributors often must vigorously promote new products due to manufacturer requirements and the potential for establishing market position and profitability. Many distributors recently acquired agency rights for new products at the Chengdu Sugar and Wine Fair, making promotion their top priority. We liken new product promotion to a battle, divided into three stages: reconnaissance, assault, and defense.
张帆How Distributors Can Win the Battle for New Products
New products generally carry high risks and costs, making their promotion and sales challenging compared to established products. However, distributors often must vigorously promote new products due to manufacturer mandates and the potential for establishing market position and profitability. This article likens new product promotion to a military campaign, dividing it into three phases: reconnaissance, assault, and defense.
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