Consumer & Categories
“Simmered” Health Waters: A New Billion-Yuan Sugar-Free Beverage Trend
This year, “Chinese-style health waters” have become a hot trend in the sugar-free beverage sector. These drinks, based on traditional Chinese food therapy, are typically simmered or extracted from ingredients like red beans, coix seed, red dates, and tangerine peel. With zero sugar and zero fat, they appeal to young consumers seeking health benefits, serving as a daily “water substitute.” Online sales data confirms the boom: from May to July 2024, concepts like “Chenpi Ginger Poria Drink,” “Smoked Plum and Hawthorn,” and “Refreshing Mung Bean Water” saw the fastest sales growth on Taobao's coffee/cereal/instant drink category.
Leah