Management & Methods
A Century of Ice Cream: How to Create a Hit in a Red Ocean
The ice cream market in China, now a red ocean, has seen hits like Moutai ice cream and Zhong Xue Gao fade, while Unilever plans to divest its ice cream business. Despite challenges, new players enter, and the key to success may lie in retail innovation and year-round consumption, with instant retail and winter sales emerging as potential blue oceans.
叁拾代