Articles by 吕晨龙

One-on-One Communication? The Ultimate Weapon in FMCG Marketing

Technological and market changes are turning the impossible into possible, with one-product-one-code emerging as a powerful tool for FMCG CRM, injecting the latest IoT power into traditional industries. As traffic costs soar and new customer acquisition becomes increasingly expensive, the era of 'enclosure' is over, forcing everyone to focus on retaining existing customers and maximizing profits from limited resources. The growing recognition of 'customer share' has driven the rapid development of CRM in recent years, especially in e-commerce, but FMCG has remained resistant—until now.