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A Major Trend: The Rise of White-Label Products
In 2023, a major trend was the rise of white-label products. In the past era of consumer frenzy, many brands created their own myths, and we were shaped by brands. Recently, however, people have begun to disenchant with foreign brands and support cheap, good-quality domestic products. Eventually, everyone realized that brand logos are just external displays; what matters more is who you are.
阿空Why Fresh Food E-commerce Platforms Always Lose to the Neighborhood Wet Market?
Recently, Meituan Youxuan launched a new mini-program called "Tuanmaimai" on WeChat, marking its latest move in community group buying. This year, Meituan Youxuan has been expanding, and JD.com and Taobao have also re-entered the fray with their own fresh food services. Despite the industry's turbulent past with many failures, e-commerce giants are still drawn to fresh food due to its high frequency and rigid demand, but they face challenges from long supply chains, high costs, and the efficiency of traditional wet markets.
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